Posted by: ClewisWrites | December 27, 2011

Comments Count!

Social Media is wonderful in the fact that everyone now has a voice.  When you like something, you tell your friends about it, if you remember.  When you don’t like something, you definitely tell your friends.  In the past, you might tell a friend over the phone or during a regular get together over lunch.  You may have even attempted to write a letter to the company to express your dissatisfaction with their services. Today you virtually shout it from the Facebook status bar, Tweet about it instantly a la Alec Baldwin or Kevin Smith, and may even post a commentary on YouTube.  Social Media changed the game, not only for the customers but also more importantly for the companies.

With so many social media sites that cater to specific industries (Yelp, TripAdvisor, Epinions) , businesses are forced to pay closer attention to the online conversation. These sites are full of comments, both good and bad, and often are used by future customers to decide whether or not to use your services over the other guy’s services.  For that very reason, business owners need to pay close attention to what is being said online.

Here are a few tips on how to handle comments and how you can use the comments on other social sites to help spread the word of your own business.

RESPOND to comments both good and bad.  By responding to both the good and bad comments, you are not only able to address the issues and thank the positive but also showing that you do read what people are saying.  In a time like now, where people seem to be looking to connect to people rather than businesses, this simple action can help make your business more personable.  Even if it’s a simple “Thank you for the comments, I’d like to contact you to discuss this further,” that’s better than not saying anything at all.

READ other industry blogs and articles written about your industry.  Whether it is a blog written by a stay-at-home mom or an editorial piece posted in your local newspaper, it’s always good to read blogs and articles that pertain to your business.  It’s a great way for you to spread your own expertise on the subject and join in on the conversation as a person who just happens to own a business.  Just make sure that when you post your own comment, you identify yourself by name and also make sure to mention your business name so that you lend some kind of credibility to your comment as well as spread the name of your company.  You never know who might see your comment and decide to give your company a try!

For more in-depth ideas and tips on how to handle comments and best practices for making comments in the online social conversation as well as a free evaluation of your business’ social media reach, email today!


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