Posted by: ClewisWrites | December 22, 2011

Start 2012 With the Right Social Media Network

“Social Media” is a term you hear a lot today.  There’s a lot to it: Facebook, Twitter, YouTube, Flickr, and on and on.  While most people subscribe to one because they have friends and family they want to keep in touch with, the decision for business use is not one to take lightly.

Start the new year off right by making sure your business is on the right networks and using those networks to not only spread your brand message but also gaining new business and taking care of those customers you already have!

A simple way to do this is to talk to your current customers.  Find out where they frequently log-in and how they spread the word.  Once you find out how the majority of them use social media, you then can form a plan on how you can join the conversation and get your word out to the masses. You may even consider offering some type of “reward” for your customers who help you in your research such as a coupon on their next visit in or some kind of sign of appreciation for their help.

Also, consider your product or brand when deciding on which social network to join.  If you have a product that you would like to feature lots of photos in your conversation, then look at platforms that allow photos such as Facebook, Flickr, or creating a blog with WordPress.  If you really want to just post specials and deals, consider the shorter “mini-blog” format of Twitter. Don’t just jump on the first one you hear about.  It might not be the best way to market your brand.

Ultimately, you want to make sure that you are reaching as many people as possible in a positive way and looking to your current customers to help you achieve that is one of the easiest ways to get started.

For more information and a free consult on getting your business started on the right track to Social Media success in 2012, send me an email at today!


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